[WSJ] No ads inside WhatsApp, Facebook backs down

Facebook acquired WhatsApp in 2014 for a whopping $16 billion but the co-founders of WhatsApp, Jan Koum and Brian Acton resigned from Facebook in 2016. One of the major reasons was Facebook planning to show ads inside WhatsApp. According to a report from WSJ, Facebook has disbanded the team working for ads inside WhatsApp and the code has been deleted from WhatsApp. It only means that there Facebook won’t show any ads inside WhatsApp in the near future.

We have some reports that Facebook might still be interested in showing ads in WhatsApp status but other parts won’t have this feature.

WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with the matter. The team’s work was then deleted from WhatsApp’s code, the people said.

Facebook still has the option of monetizing the messaging app through businesses using it which is a feature that is largely being used in Asia. Not monetizing WhatsApp for regular users is a good move by the company but we don’t know for sure if this decision will stay this way in the future or not.

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Zia is the Chief Editor and an Apple products' enthusiast who covers stories about Apple products, Apple's business news and rumors. For tips, typos, and questions contact zia@slashapple.com
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